Door-drop for supermarkets: winning the weekly basket, locality by locality

Nobody plans the weekly shop from a banner ad. Supermarket decisions are made close to home, on price, and on habit — which is why the offers leaflet in the letterbox has stayed the workhorse of grocery marketing long after other print declined. It arrives in the kitchen, it stays near the shopping list, and it works on exactly the people who can reach your store.

Match distribution to your catchment, not the whole country

A supermarket’s customers live minutes away. Door-drop in Malta can be planned locality by locality — you cover the towns around each branch and skip the ones that will never drive to you. Quotes are based on the household counts of the localities you choose, so a single-branch supermarket and a national chain can both buy exactly the coverage they need. (Type your locality into the checker on our homepage and you will see the live household count from our distribution system.)

Weekly cadence needs a distributor built for rhythm

Grocery offers expire — a leaflet that lands late is waste. Our campaigns are planned by week, with one hard rule worth building your print schedule around: material should reach our Santa Venera premises by the Wednesday before your target week. Standard distribution runs over two weeks; an express five-working-day option exists, subject to availability.

Proof, not hope

Every locality is split into routes with a named distributor, each route is confirmed started and completed, and you receive a weekly Distribution Update listing the areas covered — the official record of the campaign. When head office asks where the leaflets went, you have the answer in writing.

Planning a campaign? Request a distribution proposal — pick your localities, and our team comes back with your tailored proposal, usually the same day. Or call +356 9910 6366.