Planning your first door drop in Malta & Gozo

If you have never run a door drop before, the idea can feel bigger than it is. In practice, a good campaign comes down to three straightforward decisions.

First, where. Malta and Gozo divide neatly into localities, and the art of a door drop is choosing the ones that match your customers. A neighbourhood takeaway might cover the few towns it can deliver to; a clinic might target the catchment around it; a national brand might take the whole island. You do not have to guess in the dark — we can tell you the household count of any locality so you can weigh reach against budget before you commit.

Second, when. Timing matters more than people expect. Material that lands the week before a promotion starts gives customers time to act; material that lands too early gets forgotten, and too late gets missed. Because campaigns are scheduled by area, the earlier you confirm, the more control you have over your start week.

Third, what. The strongest door-drop pieces are simple: one clear offer, an obvious reason to keep the leaflet, and a way to respond. If your campaign has more than one insert, that is fine — our collation makes sure every household receives the complete set.

That is genuinely most of it. Choose your areas, pick your timing, get the material right, and a door drop does something few channels can: it reaches every home you chose, and it stays there.

Ready to plan yours? Request a proposal and we’ll turn these three decisions into a concrete campaign.